Effective Date: 06 December 2022


1.  What does this Privacy Policy cover?

At Interflora, your privacy is very important to us and we want to assure you that we take the confidentiality and security of your personal data very seriously.  Interflora refers to Interflora British Unit, a company registered in England.

This privacy policy covers personal data collected by us through the Website or (“Website”).

 Access to and purchases from our Website are subject to a third party's Terms of Use, Privacy Policy and Cookie Policy. Relevant third party Privacy Policy and Cookie Policy can be found here:

·       Microsoft Privacy Statement – Microsoft privacy

·       Eventbrite Terms of Service | Eventbrite Help Center

·       Eventbrite Privacy Policy | Eventbrite Help Center

·       Cookie Statement | Eventbrite Help Center


This privacy policy explains the following key topics listed below, as well as many other topics: 

  • What personal data we collect and how we collect it 
  • Personal data you provide when you use the online forms
  • Personal data obtained when you use our Website 
  • Personal data obtained if you contact us 

How we use the personal data we collect from you 

·       To allow you entrance to an Event

  • To review and process your query/application within our online forms
  • For marketing  
  • For internal business purposes  

2.  What personal data do we collect?

We collect personal data from you whenever you interact with our Website, including when you complete an online form.  When providing personal data to us through a form, we indicate which personal data is optional. Please note that, when collection of personal data is required or necessary either as needed for us to fulfil your enquiry/ process your application within our online forms , or based on legal obligation and you elect not to provide the personal data, we may not be able to accept or fulfil your order/application.

 The types of personal data that we will collect, store, maintain, process or transfer includes the following. We provide further details regarding the use of the personal data in Clause 9.

Personal data you provide when you complete an online forms 

  • Your name, email address and contact telephone numbers

Additional Personal Data obtained when you use our Website  

  • Details of your online browsing activities on our Websites such as the pages visited and the parts of the Websites used 
  • Details of the type of device used to access our Websites, your device IP address, and your device location 

Additional Personal Data obtained through contact with us  

  • Details of your interaction with emails that we send you including links that you click and emails that you open 
  • If contact occurs between us, we will keep a record of that correspondence, including your name and contact data, and details of your customer care issues or other concerns and our responses (including any recorded telephone calls)

Our Website is not intended for use by persons under the age of 18 and our terms and conditions require that a person be 18 or older.. If you believe we have collected personal data from a person under the age of 18, please notify us at the information provided in Clause 14. 



3.  How we use the personal data we collect from you?

We will use your personal data for the following purposes: 

To fulfil your online form request

  • To process your request within your online form
  • To provide data to any third party supplier or vendor who may fulfil your enquiry/order on our behalf 

·       To provide follow up communications  and notifications on your registration placed with us 

For marketing purposes (including personalisation): 

  • To keep you up-to-date with new products and services that we think will be of interest to you 
  • To provide you with promotional offers  
  • To personalise your experience with Interflora by providing information on products, services, news and updates tailored specifically to you through insights we have from the data you provided to us 
  • To provide personalised marketing to you based on insights we have gained from the data you have provided to us (e.g. your purchasing history, the occasions you have purchased for and the frequency you have purchased from us) 
  • To serve you with marketing advertisements based on your browsing history on our Website, to the extent you use our Website, through cookies on our Website
  • Notify you of competitions and prize draw offers to enable you to enter and to notify you of any wins 

For marketing through third parties: 

If you use our Websites and you have agreed to accept cookies, then you may receive personalised advertisements of our products and services when browsing other websites using the same computer or device you used to view our Websites. This marketing is enabled through the cookies collecting data of your online browsing behaviour. These cookies are operated by a third party and the advertisements are provided through a third party. Details of our third party providers are available within the Data Sharing section of this policy. 

You can remove or disable cookies at any time, see our Cookie Policy

For internal business purposes:  

We will use any of the personal data collected to help us to understand how many people interact with our Website, how well the Website is working and to consider any improvements we may need to make to the Website to improve your online experience. It also helps us determine what products and services you are interested in and what you or other customers might wish to see from us in future.  

More specifically, we will use your personal data for the following internal business purposes:  

  • To analyse your browsing activity on our Website, including any search terms you may have entered into our Website 
  • To analyse the demographic data we collect when you use our Websites including your title, address, IP address and browser type, in order to offer you better products and services and improve our business 
  • To analyse shopping with us to understand our target audience for the purposes of selecting similar customers for advertising purposes 
  • To analyse your responses to our marketing communications 
  • To ensure our online content is presented in the most effective manner for you and your electronic device(s) i.e. tailored for a desktop computer, tablet, iPhone, Android or voice ordering systems (e.g. Amazon Alexa) 
  • To develop and provide new or improved products or services 
  • To process your application within our online forms s 
  • For crime and fraud prevention, detection and related matters, including cooperation with the police and similar authorities with their lawful queries and investigations 
  • To confirm your identity, as necessary 
  • To comply with any legal obligation for the purposes of good governance or regulatory guidance with respect to applicable law 
  • With respect to any legal claims or related guidance by our advisors 

With respect to any mergers or acquisitions or other business or legal affairs as further described in Clause 9.



4.  When may you opt out of marketing communications?

You have the right to opt out of receiving direct marketing communications at any time. We will address your opt out request as soon as possible, but no longer than one month from the date we receive your request.

You may opt out of marketing communications or change your preferences with respect to marketing communications by:

  • Unsubscribing from emails using the unsubscribe link which can be found in all marketing emails
  • Unsubscribing from any SMS messaging by texting “STOP” to the number included in the SMS message
  • Contacting us via the contact information provided in this policy



5.  What is our Cookie Policy?

You are not required to accept cookies in order to make a purchase or use our Websites. However, by making a purchase through our Website, you agree to our Cookie Policy, which includes more information about disabling cookies. See our Cookie Policy.



6.  How do we protect your personal data?

We are committed to protecting and respecting your privacy rights, and to ensuring that your personal data is safe and secure.

We use administrative, organisational, technical and physical safeguards to protect personal data. Our security controls are designed to protect your personal data from unauthorised alteration, access, disclosure, and use. We regularly test our Websites, data centres, systems, and other assets for security vulnerabilities. In addition, at a minimum, our safeguards involve appropriate technical and organisational measures including, but not limited to, encryption services, review of our data collection, storage and processing practices (including physical security measures, to guard against unauthorised access to systems), scenario planning and crisis management protocols to ensure we are able to respond to cyber security attacks and data security incidents, regular penetration testing of systems, security controls to protect our IT infrastructure from external attack and unauthorised access, and internal policies setting out our data security approach and training for employees.


7.  What can you do to protect your personal data?

We will never ask you to confirm any bank account or credit card details in writing or via email. If you receive an email or any other written communication claiming to be from us, asking you to provide this data, please ignore it and do not respond.

If you are using a computing device in a public location, you should always log out and close the website browser when you have finished your online session.



8.  Our lawful basis for processing personal data

We rely on different lawful basis for processing personal data. In some cases, more than one lawful basis may apply with respect to the same personal data.

Legitimate Interest: We collect and process personal data for our legitimate interests in fulfilling and processing your order, processing our request within our online forms, any customer care issues, to conduct research, to send email, direct marketing and online advertising to you, handling legal claims, and for fraud identification and prevention checks. Such personal data includes the items detailed in Clause 3 under the title “For internal business purposes”.

Consent: In addition to the legitimate interests outlined above, we rely on the consent you have provided as the legal basis for our marketing communications. You can unsubscribe to the marketing communications as described in Clause 4. Please note that withdrawing your consent may not be sufficient to cease all communications or for us to delete your personal data since we may have another lawful basis or ongoing reason we need to keep personal data such as a new purchase or record keeping legal obligations. Please further note that if you make a purchase with us after you have withdrawn your consent, we may collect and use personal data in accordance with this privacy policy with respect to that purchase and you will be asked for consent for marketing communications again.

Legal Obligations: We are required to comply with applicable laws, rules and regulations as well as industry standards and orders by courts with jurisdiction over us. In doing so, we may collect and retain personal data. For example, we create and maintain records of your orders to maintain the tax and accounting records required by applicable laws, and to share such records with the tax authorities as and when required.



9.  When might we share your personal data with third parties?

We will share your personal data with certain third parties in order to enable us to provide our Website and provide you with marketing.

 The following is a list of types of third parties that may receive your personal data. Our third party providers are required to handle your personal data in accordance with appropriate data protection and security controls.


  • Interflora Affiliates: Interflora may share personal data with its affiliates from time to time including Interflora’s parent company The Wonderful Company LLC (TWC)  and its subsidiaries including Teleflora LLC and those affiliates who may subsequently be acquired by Interflora, its parent company or its affiliated companies.
  • IT Suppliers and Vendors: In order to manage our operations, Interflora contracts with third parties who provide security and technical services to protect our Website, maintain databases of personal data for the purposes outlined in this privacy policy and present Website content.
  • Third Party Service ProvidersWe may share your personal information with our third party service providers to perform tasks on our behalf and to assist us in offering, providing, delivering, analyzing, administering, improving, and personalizing our Services. For example, we use a third party service provide to sell and issue tickets to an event. These third party service providers may also collect personal information about or from you in performing their services and/or functions on our Services.
  • Marketing Service Providers: Interflora contracts with third parties who:
    • provide email marketing, SMS (text) marketing, direct marketing campaigns
    • provide online advertising campaigns e.g. Facebook, Google Adwords and other similar advertising platforms
    • maintain databases of personal data for marketing campaigns as outlined in this privacy policy
    • provide to us reporting of our marketing campaigns
    • provide services to facilitate ‘refer a friend’ offers as and when these are promoted
    • provide affiliate marketing services to us e.g. consumer discount websites

  • Market Research Providers: In order to continually improve our customer experience, Interflora contracts with third parties who provide market research services which include collating and reporting of customer feedback and collate and provide customer feedback via customer surveys.
  • Website Improvement: In order to improve our online customer experience, Interflora contracts with third parties who help us identify and make improvements to our website, provide website traffic data and website performance analysis information, and provide analysis on website performance focused on customer experience.

  • Customer Service Providers: In order to provide the best possible customer services to our customers, Interflora contracts with third parties who provide call handling services for the purposes of taking customer orders, customer order enquiries and dealing with any customer care issues and provide ‘Live Chat’ functionality.


In addition to the reasons identified above, we may provide your personal data to third parties in the following circumstances:


  • Law Enforcement/Government Requests: We may be required by law to provide personal data to law enforcement, a government agency or in response to a search warrant, subpoena or other legally valid enquiry or order, or to an investigative body or civil litigant including emergency situations. We may also disclose personal data when we believe in good faith that disclosure is necessary to comply with relevant laws, for the establishment, exercise or defence of legal claims, to prevent and address fraud and other illegal activity, to prevent death or imminent bodily harm, or to protect or defend the rights, property or safety of our users, others and ourselves.

  • Business and Legal Purposes/Mergers and Acquisitions: There may be business or legal reasons to disclose personal data. As an example, we may transfer data we have about you to third parties in connection with an actual or potential merger, consolidation, acquisition, reincorporation, sale/divestiture or other similar transaction involving all or part of our company or any affiliate, or as part of a corporate reorganisation or stock sale or other change in corporate control. If we undergo such a business transition, personal data may be one of the assets that may be shared or transferred as part of the business transition and used by such third party as though such third party were Interflora.



10.  How long do we keep your personal data?

We will only retain your personal data for the purposes set out in this policy and for as long as we have a legal or business requirement to do so. Different retention periods apply for different types of personal data, however, the longest we will normally hold any personal data is 7 years after the last contact with such person or purchase by such person. The time period for retention will depend on applicable laws, rules or regulations that we are required to follow, whether there is an ongoing request or query or other type of legal claim or dispute, the type of information we are holding and whether we are asked by you or a regulatory authority to keep the personal data.



11.  Where your personal data will be processed/International transfers

Interflora is a UK based company and we will hold and process your personal data in the UK, which is outside of the EU, therefore, the UK is considered to be a "third country". We will share some personal data with our parent company TWC, based in the US. We will also share your personal data with certain third party providers both in the UK and overseas for the purpose of: (a) fulfilling orders placed for national and international delivery by you, (b) customer care, and (c) as otherwise outlined in Clause 9.

Some of the organisations that we share personal data with may process it overseas. Please be assured that we have implemented appropriate technical and organisational measures and adequate safeguards to protect personal data. We are committed to continuously developing and improving the measures we already have in place.  If any disclosures of personal data mean that your personal data will be transferred outside the UK, we will only make that transfer if: (a) the country to which the personal data is to be transferred ensures an adequate level of protection for personal data; (b) we have put in place appropriate safeguards to protect your personal data, such as an appropriate contract; (c) the transfer is necessary for one of the reasons specified in Clause 8, such as fulfilment of an international order under the contract between us and you; or (d) you consent to the transfer.



12.  Your rights to access your data and rectify any inaccuracies in your personal data

We fully respect that your personal data is owned by you and that you have certain rights with respect to the personal data. Our goal is to respect your rights. Please understand that we may have certain obligations to maintain personal data records despite your requests to exercise the following rights, such as for legal and accounting purposes. We ask that you read these rights carefully.

  • Right of Access (also known as “Subject Access Request”): To receive a copy of the personal data we hold about you, please contact us, see the Contact Details in Clause 14. Please understand that you will need to provide a copy of two of the following separate pieces of identification:
    • Passport
    • Driving licence
    • Birth certificate
    • Utility bill (covering the last 3/6 months)
    • Current vehicle registration document
    • Bank statement (covering the last 3/6 months)
    • Rent book (covering the last 3/6 months)

  • Right to Rectification: You may ask us to update and correct any out-of-date or incorrect personal data that we hold about you, or to complete incomplete personal data. In order to update your personal data, please visit our Privacy Settings.



13.  Your additional rights with respect to your personal data

You may have the following additional rights, detailed below:

  • Right to Erasure (also known as “the Right to be Forgotten”): For a limited list of reasons, you may request that your personal data is removed from our systems.
  • Right to Restrict: For a limited list of reasons, you may request that we cease using or that we suppress your personal data.
  • Right to Object: You may object to our use of your personal data.
  • Right to Data Portability: Where we use your personal data based on your consent or to enter or perform a contract with you, and our processing is carried out by automated means, you may request that any personal data you have provided to us be transmitted electronically to you or to another supplier (to the extent feasible).

Please note that if we erase all information about you and you make a future purchase or otherwise become a future customer, then we will not be aware of your prior requests or objections.

In respect of the additional rights outlined above, we request that you contact us via the Contact Details shown in Clause 14 below and we will provide you with additional information regarding your rights in connection with your specific request.

  • Right to Lodge a Complaint: You have the right to lodge a complaint with the Supervisory Authority. The UK  Supervisory Authority is the Information Commissioner’s Office, see website for details. In the Republic of Ireland the Supervisory Authority is The Data Protection Commission, see website for details.



14.  Contact details

We have appointed a Data Protection Officer whose role is to inform and advise us about and to ensure that we remain compliant with data protection laws. The Data Protection Officer should be your first point of contact if you have any queries or concerns about personal data. Our Data Protection Officer can be contacted at:



Interflora’s Data Protection Officer

Customer Services

Interflora British Unit

Interflora House



NG34 7TB

15.  Updates to this policy

Our goal is to keep this privacy policy up to date. Therefore, we recommend that you review this privacy policy periodically. At a minimum, we recommend reviewing this policy together with each new purchase you make with us. We will inform you of material changes to this privacy policy in accordance with the applicable law.

Cookie Policy

We may use technology to track the patterns of behaviour of registered and non-registered visitors to our site. This can include using a "cookie" which is a small file stored on your browser. The information collected in this way can be used to identify you unless you modify your browser to prevent this happening - guidance for which is set out below. We also aggregate this data to perform statistical analyses of the characteristics and behaviour of visitors to our Website. Cookies are also used as a further means of ensuring private and secure purchase sessions are operated within the Website.

We may use third party advertising companies to serve advertisements on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous. Your browser can be modified to not accept cookies - guidance for which is provided in the paragraph below.

You have the ability to accept or decline cookies by modifying the settings in your browser (for example, using Internet Explorer select 'internet options' from the 'tools' menu, then click 'security', followed by 'custom level' and select 'disable cookies'). However, you may not be able to use all the interactive features of our Website if cookies are disabled. For more information about cookies, including how to set your internet browser to reject cookies, please go to